Jason Roy

Google’s Local Business Cards and Its Impact on Local Search

Google continues to dazzle us with new changes in the search results.

A beginner’s guide on how to get Google featured snippets

Google Featured Snippets can be an invaluable tool for boosting traffic and visibility for any website. This article will provide an introduction to what Featured Snippets are and how to get them for ...

SEO Site Structure Principles

A beginner's guide to increasing WordPress website security

It’s important to understand the importance of website security. According to a Duo Security study, 77 percent of website users are concerned about their online privacy, and 53 percent are worried abo...

Building a Successful Membership Site

In this article, we’ll be looking at the basic approach to building and marketing a strong membership site.

The beginner’s guide to dofollow and nofollow links

Links are an extremely important component of any SEO strategy. Without links, Google search crawlers could not easily find pages across the web. Moreover, they also would have one less metric to meas...

8 SEO content writing tips that can increase conversions and sales

Do you want to increase organic traffic?

A quick guide to e-commerce product page SEO

A sustainable product page is one that consistently drives organic traffic from search engines and converts that traffic into paying customers. However, many ecommerce businesses rely on paid mediums ...

8 tools to help you perform an SEO audit (and how to use them)

Want to perform an SEO audit and fix your website issues but don’t know where to start?

What is topical authority? And how to build it?

When it comes to SEO, you probably would have heard the term “topical authority.”

Google updates Search Quality Raters guidelines: Here’s what you need to know

Google Search Quality Raters Guidelines is an important piece of document that gives us insights into how Google rates different websites and ranks them in search engine rankings. The main idea of the...

Update on Google and Backlink Strategies

It’s been a while since Penguin. In fact, Google releases some ~500 algorithm updates a year. Yes, that adds up to one update per day – and then some.