Monday October 13, 2008
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Learn To Optimize Your Site For Search Engines
Welcome To SEO!
When online "Use it. Use it. Use it."
Google is our online friend, a tool, a Swiss army knife we carry with us while travelling on the Internet checking out the World Wide Web. Always here to shed some light the moment we think about something and need more information.
And what do we think while online?
Say we have a website about "dog grooming" and "...thinking about how to generate income from this site?....."
GENERAL FACT FINDING (TOPIC)
(A) Finding out the "What Is It"
(1) the question above that comes to mind likely has keywords, so try googling "generate income website"
(2) and you see a number of hits with the words "affiliate.." so you try "affiliate programs"
You realise there are many marketeers doing associate or affiliate programs.
(B) Twist And Turn What We Know
(1) are there any established suppliers with affiliate programs that you can link direct?
Try google "walmart affiliate" or "direct link affiliate"
(C) Google For "Alternative/Con/Disadvantage" View
(1) are there any bad affiliate programs to beware?
google with keywords "affiliate programs poor terrible s**t" and look at the alternative views returned.
CLOSING IN - FINDING OUT MORE FACTS ABOUT TARGETS SPECIFIED
Say we have decided maybe "Joe Average Petshop" and "Jane Pets Store" may be are good affiliates to work with after looking at their commission program/etc.
(1) But actually are they fair in their business practice? Do they pay on time?
Try google "Joe Average Petshop problems complaint" or add "poor service"
On the internet today there are thousands of forum discussing all and sundry. If something or someone is popular there probably is a forum somewhere out there. So if "Jane Pets Store" has a popular or active affiliate program, there may just be the forum for this and we may read a complaint 'thread' by forum participants.
FOR PRECISE INFORMATION SEEKING - THROW IN THE KEYWORD
(1) The internet is developed by those who love technology and also most used by them today. For example Google has a separate "Google-Linux" tool and huge community there. If we get a technical error say a "..403 Access Forbidden error.." and we do not know what is it - just throw (copy/paste) in the ERROR into google's search box. It's likely we'll get the hits with the answers.
(2) If working on a project about say company "HiProfile Inc" just throw in the COMPANY's name and add adjective to narrow further.
(3) Throw in the CEO's name and see if any announcement or opinions returned.
In practise, the viewing/surfing, fact finding, understanding and deeper(pause) reading or downloading are simultaneous actions with back and forth googling action - quick review/glimpses of article relevance, 'back' action or going deeper with link(s), or opening more window(s).
By the way most people will not exceed 3 pages when 'flipping' google's results.
James NK Khoo is the owner of Qwenkay Information http://www.qwenkay.com a company providing accounting and content management systems software support. He is also the publisher for Go Uncle Web http://www.gouncleweb.com, a practical online business and web oriented guide. James has been in the commercial and industrial sector for many years.
If you need solid practical advice with accounts/bookkeeping or a budgeted yet decent website, contact him at james@qwenkay.com
5 Simple Steps to Great Search Engine Rankings
Having your website rank well in the major search engines is crucial to a successful Internet business. However, the information on doing so, which abounds on the Internet, can be perceived as complex and contradictive. Many website owners end up overwhelmed by all the data and simply quit and move on to other areas of promotion. By following the handful of steps presented in this article you will be well on your way to solid rankings.
What Is Search Engine Marketing?
It's in our genes, we're driven to seek. We 'hunt' for food, homes, partners, jobs and lately - with the advent of the Internet - information.
Maximising Google's PageRank of Your Website to Maximise Traffic
Google uses PageRank to rank your pages. To maximize your rank, you must understand how to work with it.
1) Title Tag - When we're talking about SEO Technique, the Title tag is one of the best and most powerful tags that you can use. Every page should have it's own title tag, each tag should include the keyword that you are targeting, along with sub-keywords associated with the main keyword that you seek to drive traffic from.
The internet is the largest market place on earth. It offers unparalleled access to an international base of consumers - and referrers. However, the internet is also an extremely overcrowded place. With such an opportunity to make a business presentation to the world, many companies seek to take advantage of this unique chance for global exposure by creating a website. Yet simply having a website is not enough. A website alone will be lost in the crowd - a crowd of over 4 billion webpages indexed on the Google search engine alone. A website needs to be visible, and in a highly targeted manner, so that a company can connect specifically with potential customers. If any company is serious about generating sales within the largest marketplace on earth, investment is required in one form or other of internet marketing.
As with any good web developer, the ability to time the changes Google will update your website and refresh the content for better SEO (Search Engine Optimization) is in your favor. Welcome to the world of "Google Dance". The Google Dance is simply that the predetermination of when the actual update will commence.
Why Fear? Now Change Your Filenames Without Disturbing Search Engines/Visitors And Rank Well
By now, you know that to rank well in the Search Engines,
An Ethical Alternative to Doorway Pages
Definition: A doorway page is content created specifically for the purpose of garnering high placements in the search engines.
Are You Hung-Up on Page Rank and Back Links?
It's unfortunate that many website owners are so hung-up on Page Rank, they'll rarely if ever, link to a site with a page rank lower than their own.