Search Engine Optimization

Achieving Better Search Engine Optimization

The search engine giants are locked in an all out

power struggle to get your attention and patronage.

Over the past 6 months there have been many changes.

The big guys are getting even bigger, but there are a number

of new players vying for your patronage too.

The top three Search Engines are Yahoo, MSN and Google.

It would seem that Yahoo serves the most searches followed

by MSN and then Google.

Only a year ago Google supplied both Yahoo and MSN with

search listings. Yahoo has progresses from a Directory to

a fully fledged search engine as has MSN with the launch

of their new Search Engine. However Google still supplies

search results to many other search engines including AOL,

Alexa and a host of small and medium sized search engines.

It is my belief that any small business owner should know

the basics of search engine placement and it is surprisingly

easy to list your Web site, but even easier to get it ignored

or even black listed by search engines.

All the information you require to list your site is only a

search away. But you have to use the right search query.

Don't type in 'search engines' into any search engine, as

you will end up with a heap of useless information. It will

probably list the top search engines, but it will probably not

tell you how to prepare your Web site or how to get the

best coverage for a listing.

For information on how to prepare your site I would try

a search for a phrase like "search engine optimism" with

the quotes so that your search is for that exact phase. The

trouble is with first time Web site owners they don't always

know the terminology, even a search for 'seo' will bring up

a list of useful resources.

Other search phases include, optimize website, website

optimizing, website optimization, web site optimization

and website promotion, these are all useful search phases.

My experience is that any search engine submission company

that promotes its services through paid memberships or sites

that offer to list your site on many of the 100,000 plus search

engines has more chance of getting your site ignored or black

listed. Some companies do provide a good service but they are

few and far between.

I personally only add a site to one search engine at a time

and only the one time although there are a small number

of search engines that will only list your site for a set period

of time.

There is no set right way to list your site in search engines.

It is not even necessary to physically add your site to a

single search engine. A good example is my Ezine Web site.

To date I have not submitted my site to a single search engine.

Internet-Income-Index.com

I have added links to a couple of my personal sites and

added my ezine articles to an Article directory or two

and for a number of searches my site now comes up in the

top 10 listing. Go to Google.com and try a search for the

three main companies I promote online and see for yourself,

TrafficOasis, ItsYourNet and Madison Dynamics !

So as you can see it is not necessary to spend hundreds

or even thousands of dollars on promotion of your Web

site. If I can get top 10 listings for my site within 6 months

for Affiliated programs that have in the case of TrafficOasis

over 125,000 members who I would assume are also

promoting their TrafficOasis page. A top listing is possible.

Listing your site will be a different process to how others

promote their sites. Even I promote one site different to

another site. Check http://www.allsearchengines.com

for lists Search Engines by product, service, category

and country.

If you have a communications company, I would suggest

you list your site in communications specific search engines

and directories.

Using pay-per-click is one way to promote your Website

But even then my ezine site has listings on the first page of

Overture.com who are one of the major pay-per-click

search engines owned by Yahoo. Pay per click can

become an expensive choice if your site is not optimized

for both search engines and people.

There are a number of theories that the Gurus claim are best.

Yanik Silver suggest that with mini sites of a few pages focused

on one product or service are the story.

I totally agree, but a problem does arise when you are promoting

a number of companies that have numerous products. This requires

creating a site that houses the various products on individual pages

like my ezine site. It will take you more time keeping it updated but

either a mini site or a larger site will work if the proper research,

optimizing and planning is completed.

Learning as much as you can about search engines is

of the utmost importance if you hope to achieve high

page ranking and for your prospective site visitor to

stay at your site to make a purchase ...

Like you choosing the right search phase to get useful

information on site optimization, the same applies to

your site too.

Your site content must have the relevant content to provide

to search engines so that they can list your site within the

appropriate search results, then to get the searcher to decide

to visit and stay at your site.

Let me simplify that.

Your site content must be relevant both for your visitors

and search engines. Failure in one area directly affects the

other.

May all your promotions be Successful.

PETER GREEN.

Editor of ~ The INDEX ~ ezine.

Editor@Internet-income-index.com

http://www.Internet-Income-Index.com

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