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Learn To Optimize Your Site For Search Engines
Welcome To SEO!
Search Engine Optimization (SEO) doctrine states that you should always find a keyword that has little to no competition and that has high demand so that you can rise to the top of the search engine results and dominate that particular keyword. The problem with the internet home business area is that many people online are creating new websites with the typical keywords like "work from home" and "home business" so as a result it is almost impossible to rise to the top of the search engines or risking having to pay lots of money for pay per click advertising.
Instead of trying to compete with long established websites in the internet home business niche or high paying pay per click advertisers, this article suggests two ways you can think outside of the box and think of new keywords to promote your internet home business and its products.
Motivations and the internet business opportunity
It has been said that if you figure out someone's motivations well enough, you can determine what he could do. Instead of hitting the "work at home" keyword when promoting your internet business opportunity, why not instead start thinking of reasons why people would join an internet home business. Reasons such as early retirement, starting part time income, quitting the rat race, getting out of debt come to mind. So if you target the reasons why someone would be interested in an internet business opportunity you are in effect targeting your actual online target audience.
So what you could do is write articles on these topics, optimize your websites to these topics with links to your internet home business which fit in with these motivations rather than the run of the mill work at home business websites.
Another way to generate more internet business signups is to hang out at website forums that discuss such things and offer some constructive advice and have a signature that leads to your internet home business website. If people trust your advice on the forums, they are more likely to trust the internet home business that you promote.
Solve health problems
Many internet home businesses have as their products health supplements. The reason for this is that such products are consumable and can be consumed monthly. As a result of this, nearly every internet home business owner selling vitamins either floods the Google Adwords with ads promoting vitamins or builds websites promoting vitamins.
One way around this problem is to find keywords targeting the problem rather than the solution. E.g. Heart attack if you are trying to promote antioxidants. Do some research into the area you are talking about and then either build a website that tells people more information about their health problems or advertise your product via Google Adwords as the solution to such a problem. Your competition may be significantly lower than if you had targeted "Vitamins" directly. So the lower the competition, the potential more money you might make with regards to product sales.
In conclusion, always aim to find these niches and once you do, spend time on Search Engine Optimization in addition to PayperClick advertising and you will find that in the longer run you will make more money online that you would have dreamed with your internet home business.
Joel Teo is the successful owner of several
successful internet business ventures.Click here to learn how you can
start your own successful internet business today.
http://www.massive-profits-online.com
Copyright © 2005-2006 Joel Teo the Coolest Guy
On The Planet
Getting Listed in the ODP, Google Directory
First of all, the Google directory is really just the open directory project (ODP: url here) with a few adjustments. While listings on DMOZ.org are arranged within their category according to simple alphabetic order, listings in the Google Directory are based upon PageRank [link]. Thus, sites with higher PageRanks will show up higher on the list of sites under any given category. You can see the PageRank of a site pictorially by looking at the little green bar off to the left of each listing. The other major difference is that the Google Directory updates its listings only once every few months. Therefore, a website that is accepted into the ODP today may have to wait 3 months or more before it is listed in the Google Directory. If you go to DMOZ.org, you can see all the latest listings because each category page is updated immediately after a new site is added.
Google Local Search And The Impact On Natural Optimization
With the advent of Google Local, a service that helps Web users find local businesses by typing in a search term and a city name, many questions arise concerning its impact on Natural Optimization.
How Important is PageRank, Really?
Webmasters can spend most of their waking hours doing everything they can to raise their Google PageRank. It is common knowledge that PageRank, which is largely based upon the number and quality of backlinks a webpage has, is an important factor in how well a particular webpage ranks within the Google search results. Since webmasters spend so much of their time worrying about PageRank, an important question is: how important is PageRank, really?
High Google Rankings: Frequency vs. Positioning
There's an assumption that the higher a ranking or positioning you have with major search engines; the more people will beat a path to your web doorstep. But based on my experience, that's simply not true! There's another factor that is just as important and may actually drive more traffic to your site.
SEO Expert Guide - Page Optimization (part 5/10)
In parts 1 - 4 you learnt how to develop your online business proposition, generate a list of key words and optimize at a site level. You were also introduced to our mythical Doug (who sells antique doors, door handles, knockers, door bells or pulls and fitting services) in Windsor in the UK.