Search Engine Optimization

2 Powerful Ways To Capitalize on Your Search Engine Traffic

Many marketers know that search engine marketing is among one of

the best methods to get visitors to their websites. It's a

profitable way to reach new subscribers and new customers.

But getting search engine traffic is only one of the first steps

to the doorway of incoming success. While getting top search

engine rankings will open the floodgates of targeted traffic,

all this traffic is useless if your website visitors don't take

any action be it a subscription to your newsletter, a purchase

of your products or your affiliate products or any other action.

To capitalize on your search engine traffic, you need to be able

to convert those visits into at least one action. Of course, not

all your visitors will do anything on your website apart reading

any valuable content you might have or download any free stuff.

This is also a good way to get repeat visitors which can lead

to an action in the future.

Now is the time to concentrate on your website conversion

strategies which will be very crucial for success. In fact this

is the second most important aspect of Internet marketing after

getting the initial traffic.

The formula is as follows:

=> Targeted Traffic: Good Conversion: Sales/Leads/Subscribers

Here are 2 powerful ways to capitalize on your search engine

traffic:

(1) Your Website Design Layout

Website design which does not seem that important is extremely

crucial to get success on the Internet.

Consider this, you visit a site which is very unprofessional

with flashing graphics, poor navigation, slow loading time,

getting you confused and gives you a feeling of mistrust.

Your only action would be to click on the "Close" button at

the top of your browser. Now this site has already lost a

potential customer or subscriber.

Or you visit a professional site this time, but you don't really

know what to do on the site. The reason is that the person who

has designed the site has not taken into consideration the

visitors like what he or she wants them to do once they arrive

on their homepage or any other pages. Each page on your site

must have an objective.

So one of the things that you need to do is to ensure that your

site is as professional as can be ie has a friendly navigation

menu, fast loading and avoid unnecessary graphics where

possible.

The other thing is you need to know beforehand what you want

your visitors to do once they arrive on your professional site.

When the traffic comes, the best strategy now is to tweak your

conversion and make testing often to see what works better for

you.

If you run a newsletter, you can place a subscription box on

the upper left or upper right corner of your site or if you

have some products to sell, you can display one or two on

another space. So when your visitors come to your site, either

they subscribe or buy one of your products. When any one of

these actions is taken, your site is doing its job.

(2) Your Sales Page or Pre-sell Page

If you have affiliate products that you're promoting, the best

thing is to pre-sell those visitors, hence you have more chances

in making sales. It's like a personal endorsement.

If you have your own products, make use of the following:

(a) A powerful headline which catches attention and entices the

visitors to read more, meaning more chances in making sales.

Use quotes in your headline. They have been proven to make

it more effective.

A headline like "Discover 3 Hidden Steps That You can Quickly

& Easily Use to Start A Profitable Internet Business In Less

Than 48 Hours" is an example of a catchy headline which

can make the visitor stop dead in their tracks.

(b) Bullets to emphasize benefits of your product not features.

Benefits sell. People want to know how your product can benefit

them.

(c) Real testimonials from other satisfied customers. Sometimes

you can get unsolicited testimonials which is good but when

you don't, a good way to get testimonials is to offer your

product for FREE to experts so that they can review it and

send you their feedback.

(d) A professional banner which reflects your product and any

benefit that your product conveys.

(e) The use of other colors apart black. The color red catches

attention, green makes you think of money, blue soothes the

mind.

(f) Use sub headlines to break your mini-site sales copy into

chunks of information to make it well organized and more

readable.

(g) Use power words to make your sales copy more effective.

Words like discover, exclusive, proven, secrets, guaranteed,

limited-time, results-fast, quickly, easily etc...are simple

little words that can have a dramatic influence on your sales.

(h) Give bonuses or discounts for a limited-time. Put the price

of the bonuses and offer genuine discounts.

(i) Use a Post Scriptum(P.S) - This is used at the end of your

sales letter to re-state the product benefits and what will

happen if these people don't order today or how your product

will make their lives better.

(j) Be brave and put your own picture on your site. This seems

to be rather banal but putting your photo on your site makes

you more credible. Remember trust is important when doing

business on the Internet. People like to know they are dealing

with a real person instead of a machine.

(k) Use a clear call-to-action eg "Click here now", "Click here

now to take advantage of this limited-time offer" or "Click here

now to get your discounted copy". This is very important. Don't

expect your visitors to take action by themselves. If you have

done everything right and forget about including a strong

call-to-action, don't be surprised if you see your conversion

drop.

The AIDA principle

(1) Attention

(2) Interest

(3) Desire

(4) Action

should be implemented in any sales copy.

(l) State that all purchases are done securely on your site,

hence inspiring trust. Include a picture of credit cards.

(m) Offer a guarantee and use a guarantee icon.

(n) Allow people to contact you by providing your personal

details.

Working on your website conversion is fundamental to the success

of your Internet business. Traffic without any type of action is

worthless and when your conversion improves, you'll probably get

more results with the same number of traffic numbers simply

because you know how to convert better.

So now, you have no excuse not to get more positive results with

your search engine traffic.

This article can be freely published on a website as long as

it's not modified in any way including the author bylines,

plus the hyperlink must be made active just like below.

Jean Lam is the author of the highly acclaimed eBook

Top Search Engine Ranking Secrets in Google Revealed,

a concise, step-by-step guide to high search engine ranking for

the beginner to intermediate level webmaster.