SEO Article:
Increase Web Site Sales with a SEO Proposal - Part 1
You can easily get confused by all the search engine
optimization companies and SEO experts that offer SEO
services. It's hard to know who to trust or what should
be included in a SEO proposal. I will endeavor to clarify
some of these points for you in this article, so that you
can make the best choice when looking for SEO services.
I don't profess to be a search engine optimization expert
but have attained top rankings for my own site plus some
of my web site design clients.
What a SEO proposal should include:
SEO objectives
Site Analysis
Keyword Research
Competitive Analysis
SEO Copywriting
Creation of Meta Information
Site Map Creation
Link Popularity Building
Web Site Load Time and HTML Validation
Downloading and Uploading of Web Pages
Browser Search Engine and Directory Submissions
Compatibility and Resolution Checking
THE PROCESS
The process will differ for new sites versus established
sites. If a new site has been built with SEO in mind, many
errors can be avoided. An established web site may already
contain SEO or design errors that need to be repaired so it
can attract visitors and make sales.
SEO objectives
Increase your search engine presence, rankings, number
of visitors and ultimately the sale of your products.
Site Analysis
An overall analysis is first done on your site, to assess
what is needed to best optimize it for the search engines.
Based on this analysis the proposal is adjusted to include
the necessary work to be done. This may include: design,
layout, navigation, colors, background, fonts, images,
broken links, meta tags, web copy, html validation, browser
and resolution compatibility, loading times, search engine
rankings, site statistics and creating error pages.
All of the factors listed above have some influence in
attracting search engine spiders and visitors to your site.
These factors are already taken into consideration
(which makes it much easier) if I design your site from
scratch.
An established site already indexed by the search
engines will need to be thoroughly analyzed for errors
before optimization can begin.
Keyword Research
One of the basic steps in search engine optimization is
keyword research. Here competitive keywords relating to the
site and unique to your domain are found. Keyword research
is done to maximize the impact of search engine
optimization. When your site ranks well, more relevant
customers come to the site leading to an increase in
conversions and hence income for the site. The accurate
identification and careful selection of these important
keywords and key phrases can literally make or break any
web site or online business.
Competitive Analysis
This is for better search engine ranking performance. I
study the sites of all your competitors who have high
search engine rankings and find out the keywords for which
they are ranked. I analyze your current meta tags and
recreate them based on the keywords I have researched. I
also analyze your recent web site stats (if you give me
access). I can then see how many visitors you are getting,
where they are coming from and what keywords they are
using.
SEO Copywriting
SEO copywriting is rewriting the text on your site in such
a way that it becomes search engine friendly while
remaining appealing to the surfer. Keywords relevant to
your site are optimized so that your site ranks high when
search engines crawl your site. I direct targeted traffic
to your site, ensure they are provided with the specific
information and hence increase sales for you. My
copywriting services include modifying your site headings,
HTML text, layout, design and even images where needed.
Some pages may only require a small amount of editing or
none at all, whereas others may need a more extensive
rewrite.
Part 2 of " Increase Web Site Sales with a SEO Proposal "
will discuss:
Creation of Meta Information
Site Map Creation
Link Popularity Building
Web Site Load Time and HTML Validation
Downloading and Uploading of Web Pages
Browser Search Engine and Directory Submissions
Compatibility and Resolution Checking
Resources
Increase Web Site Sales with a SEO Proposal - Part 1 & 2
http://www.isitebuild.com/seo-services
Why You Need a SEO Maintenance Plan
http://www.isitebuild.com/seo-maintenance-services
Herman Drost is the Certified Internet Webmaster (CIW)
owner and author of http://www.iSiteBuild.com
To choose a Search Engine Optimization Plan or
SEO Maintenance Plan that fits your web site,
Related Search Engine News and Articles
BloggingStocks - 7 hours ago
One of the most powerful ways to market your company is through search engine optimization (SEO). This refers to what happens when users enter certain
NewDesignWorld (press release), UK - Oct 11, 2008
Our SEO Company provides SEO Consulting Services and Link Building to clients in Canada, US, and UK. We know how to direct the market place to your website
SEO Search Engine Lisiting Get top ranks on Search listings Call NewDesignWorld (press release)
all 4 news articles
MarketWatch - Oct 8, 2008
The SEO team at WiredPRNews has partnered with search engine optimization companies nationwide that will help a business chart their web goals by crafting
Search Engine Optimization (SEO) Firm, Increase Visibility Offers PR Web (press release)
all 13 news articles
MarketWatch - Oct 7, 2008
pay-per-click (PPC) advertising service, Epiar negative keywords(R), to complement its search engine optimization (SEO) and marketing (SEM) services.
Macworld
Macworld, CA - Oct 7, 2008
by Peter Cohen, Macworld.com RAGE Software on Tuesday announced the release of iWeb SEO Tool 1.0, a new utility for iWeb users. It's free to download and
NewDesignWorld (press release), UK - Oct 9, 2008
Avanindra, a specialized company in Search engine optimization firm which serving a variety of solution to web companies have optimize more than hundreds of
Toronto SEO & Web Analytics Expert Unveils Fall Speaking Schedule PR Web (press release)
NYC Marketers Prep for Search Engine Marketing & Optimization (SEM MarketWatch
all 12 news articles
Related Search Engine Optimization Articles:
Top 2 Ways To Get Higher Rankings in Major Search Engines
Top 10 search engine rankings. Everybody wants it but a few achieve it. Search engines have always been an important source of traffic for many marketers. Achieving high search engine rankings should be one of your goals because it can be profitable in the long run.
Optimize Your Website or Get Lost In The Crowd!
It used to be that designing an attractive website to promote your company and products was fairly straightforward. After you designed your site and built a few keywords into the code, you would simply submit the site to the search engines or a directory, grab an iced tea and wait for the traffic.
7 Free Search Engine Resources You Should be Using Now
Ask any business person who's website is at the top of the search engines if his/her site is making money, and the answer is almost always "yes".
A Naive Mistake Cost Me My Google Rankings
Little do you know but you too could be making mistakes with your website that are costing you your search engine rankings.
20 Ideas for Creating Traffic Rich, Search Engine Friendly Pages
Sometimes questions will arise around the subject of gateway information pages or doorway pages. People have heard that "doorway pages" are BAD and some have stated that search engines "hate doorway pages".
Buying Textlinks: The Latest SEO Craze
With search engine algorithms changing seemingly daily, the quest to rank high in the search engines and stay there is proving to be quite the challenge for most webmasters. One of the more recent popular ways of achieving this is through buying text links on websites that have high PR's (page ranks) on Google and that also rank well in the other major search engines. Is buying text link placement worth it?