SEO Article:
Is Page Not Found Making Google Tell The World Site Not Found?
Search Engines are hard to tame, that's for sure. But if
you can get on their good side, search can be your biggest ally when it comes to generating tons of free traffic to
your business web site. Not many people understand how search engines think. So, search
engine "optimization" ends up either ignored or
left up to highly paid experts.
You can do this yourself, or at least very affordably
Here's a quick tip that you can put to use immediately that
doesn't require any specialized knowledge of the Internet. You can do this yourself if you know how to
program HTML. Or, if you don't, you can hire
someone far more affordably than a Web Marketingguru
to handle this for you. In fact, if
you're considering hiring a Web promotion expert to maximize your website's placement
in the search engines, you're really better off doing as much of the
housecleaning yourself as you can, before you call in the big guns. Otherwise, you'll waste your money having
them take care of trivial things you could handle yourself.
What Do Search Engines Think About?
Before I let you in on this simple secret, let me explain a
little bit about how search engines "think". You see, the job of a search engine, like Google, for example, is to
make sure that people find a web page that's incredibly likely to have the
exact information they're hunting for. The
search engine does this by measuring and comparing two aspects of billions of
pages: Popularity and Relevance.
Don't get me wrong, just because it's two things, doesn't
make it easy. To compute popularity and
relevance requires tons and tons of processing power. In fact, Google only updates its popularity
information once a month or so because it's such a huge effort.
Is Your Page "Relevant"?
To determine whether your page comes up when someone
searches, Google asks of your page: "Are you relevant to this search?" For example, a certain page might be the most
popular page about socks and have the best information about socks you would ever
want. But, if you're looking for a new
muffler, that page is not at all relevant, now is it?
Is this Accident Making Your Whole Site Less Relevant?
Having the world's best information on mufflers isn't enough
to get you to the top of the heap, either...
not if you make this easy mistake that seems to happen on nearly every
web site at one time or another.
What is this silly mistake made on too many websites? Broken Links.
You might recognize the error you see when you click on one and your
browser says "404 Not Found"
or "404
page not found".
Intelligent search engines will subtract points from your
search relevance if you have broken links on your web site. Not just your home page, mind you - anywhere
on your site at all. You see, the
search engines view broken links as "stale" content. And as we covered earlier, the job of the
search engine is to give the best possible results.
Maybe you've kept old links around when your web site was
redesigned. Maybe you've linked to a
buddy's business, and now that web site is long gone. Maybe it was a simple typo... Hey! It could happen to anybody.
In the end, having broken links anywhere on your website will
hurt your placement in search engine results.
Before calling in an expert to help you with your search engine
placement, make sure you double and triple check your web site for broken
links.
Daiv Russell is a Web Marketing Strategist at Envision
Software - http://www.Envision-Web-Promotion.com
- Learn the secrets behind Envision's 4C Web Marketing System and see how we
turned our web site from a dull, zero-traffic dead zone into a lead-generating
powerhouse. http://www.EnvisionSoftware.com/Internet-Marketing-Secrets.asp
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- Use text links, avoid image links.
- Anyhow, if you have used image links, then always make sure to put your keywords in the alt tags.
- Put your prime keywords in text links and always insure to put a short descriptions of your website/page in minimum of 20-30 words or more if allowed.
- In text links if you are not allowed to add descriptions then always try to put a short descriptions in title tag. E.g.: < a href =" link-exchange.html " title =" Link Exchange Tips, No Tricks ">Link Exchange< /a >
- Avoid repetition of keywords, repetition will lead to low rankings.
- Always try to exchange links from related websites (e.g. if you have a football league website, then a link from other sports websites will be known as related website links)
- Never, exchange links with unrelated websites/pages.
- Always ensure that the website that you are exchanging links with, is well optimized and has a good content.
- Never try to exchange links in quick sessions. Since search engines ignores or does not index those sites who gets bundles of links in quick time.
- Give your link exchange works few hours every day, to ensure that you get limited but quality links.
- Mainly for new websites, avoid exchanging bundles of links in quick sessions.
- Avoid creating a link/links.html file, since search-engines do not index link/links.html files, often.
- Always make a 'resources' (any appropriate name) folder and create an index.html file for that named folder and create appropriate html files for appropriate links going into them. (a sort of web-directory)
- Never, never exchange links with pages bearing more than 50 back-links. Generally 25 is appropriate and should not be more than two clicks away from the index/main page.
- Always ensure yourself that the page/website you are exchanging link is being indexed by the search engines or not.
- Also ensure on your own that the page/website you are exchanging link with, is not being blocked by any scripts, or disallowed by robots.txt, or disallowed by using noindex, nofollow on html page.
- Avoid linking to those tricky and false websites, and if possible inform already linked websites about the matter and ask them for link-exchange, if related to your websites.
- Links from the main/index page of the related website is the most quality link that a website can get. But, never try to place more than 20 back-links in index/main page.
- Exchanging links with your competitor's back linking website/pages are also the quality links that a website can get.
- Never post your website links to FFA, Guestbook, or other unrelated areas. Since search-engines completely ignores such links and may penalize your website.
- Site bearing good Google page rank are appropriate for link-exchange. Generally 4+ Google page rank is great for link-exchange.
- Exchanging links with old website is excellent.
- Link exchanging with new websites, with decent Google ranking at first, but bears quality contents and is well optimized, is also an excellent option for exchanging-links, since new websites bears less outgoing links than the old websites.
- While exchanging links for homepage of your website, also try to exchange links for sub-pages of it, for better ranking for that particular sub-page.
- Personal verification of the linking partner's website is recommended.
- Check for total incoming and outgoing links for whole website or for particular sub-pages of your linking partner's website and off course of your own before getting link exchanged.
A link back to the author's article page Link Exchange Tips, No Tricks is compulsory, in case of publication of this article in featured article websites or others. Example of author's search engine optimization and link building work can be found at The Indian Handicrafts.
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