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Learn To Optimize Your Site For Search Engines
Welcome To SEO!
In the early days of the World Wide Web, when things were just getting started many geek speak terms were jockeying for position to be the standards for years to come. I used to drive by a California-based company every day that had named itself YKK and think, "What a pity."
Then I think what if the World Wide Web had lost out to the World Wide Subway System (WWSS) or some other less noble term? Then I take it one step further and think, "What if the term search had lost out to seek"? Let's think about this for a moment. Seek is a good word with a nearly identical meaning to search. In fact, in the Oxford American Dictionary (with the torn off cover and publishing info) it states that seek means "?to make a search or inquiry for, to try to find or obtain or do."
In Seek Of
What would be the repercussions of using seek speak instead of search? First there would be the seek engines and the seek engine optimizers who would try to get top rankings on these engines. Then you would have specialized seeking going on like local seek, personalized seek and contextual seek. There may be terms bandied about like seek engine specific algorithms, seek options, seek tips, seek tools and seek toolbars. If you're looking for someone online, this would be people seek. If there is something that you cannot find, you would be seeking high and low. Out in the real world you may conduct a talent seek for the next teen idol.
Heck if you happened to be out and lost in the woods at night, the seek party would come looking for you using their seek lights. If by some chance, you had done something morally reprehensible to a bear or a small woodland creature while you were in the woods, you may wish to do a little soul seeking. If you have a pattern of committing these reprehensible acts and keeping pictures on your home PC, then the police may obtain a seek warrant to bring you to justice.
Search and Ye Shall Find
What if there had also been a backlash to all of this seeking? In the struggle to become the number one term for the same activity, this could happen. The instant messenger service ICQ could have chosen to go another direction and today we would have cumbersome ISEARCH4U. Some of the search engine themselves may now have different names such as WhatUSearch.com, OneSearch.com and ExactSearch.com. Out in the real world, your kids could be playing Hide & Search. And, if the police were closing in on you for the aforementioned reprehensible acts, you may be searching asylum in another country.
Fun of Finding
The goal of seeking or searching is to find. If you find what you need, you've had a successful experience. But, what if from the early experiences on the Internet, neither search nor seek were chosen in order to find? We could talk about the Look or Find Engines now, but that's a whole new subject altogether, my friend. Let's just leave this one alone.
About The Author
Copyright © 2004 SEO Resource
Kevin Kantola head's up SEO Resource, an Orange County, California search engine optimization company devoted to achieving high rankings.
SEO - Google Sitemaps Explained
Once again I seem to be writing about Google. The reason Google keeps cropping up in these articles is that:
Five and a Half Ways to Amp Up Your Search Engine Optimization
Statistics show that 85% of pages visited on the Internet come from people who have gotten there from a search engine. Statistically, people look first at the top of the first page of the regular search results, then the bottom, and then they go to the sponsored listings.
Page Rank - A Quick Overview for Beginners
Page Rank (PR) is a specific value for a website page given by Google. It is Google's measure of the importance of a certain site page. The scale is between 1-10. Google gives your website high PR if it is popular. It's based on the number of votes other websites give for your website.
Some very early users of the Internet - not the worldwide web as we know it today - but the Internet from the early 1980s, will have heard of, and likely used, Usenet. This was the collective name applied to text-based electronic bulletin boards that were used to communicate in the days before the web and email existed, and that are still in use today. The Usenet posts were first collected and organized for worldwide web use in 1995, by a company called Deja News. In 2001, Google bought Deja News and applied their considerable search expertise to Usenet posts. The result is Google Groups.
How To Stay One Step Ahead of the Google Dance
It's taken you 6-months of hard work, constant changes, reading every shred of information on search engine optimization strategy not to mention thousands of dollars trying out web optimization tools and services.
So, you've just paid £300 - £10,000 for a new web site to be designed 'registered your URL' and now it's sitting on the World Wide Web. All your new stationery and Business Cards give the Web Site address quite clearly. The designer assures you that it has been 'submitted' to all the 'Search Engines' and, when you type in the address, there it is.